Brian Miller
Eng. 105
Rhetoric Analysis on Ad
1/27/08

Author – The author of this ad is Bebe. They are a fashion clothes designer brand.

Audience – There audience is any and all young teenagers who are trying to look older and more attractive.

Purpose – The ad is telling younger people that in order to attract other friends and potential boyfriends, they need to buy their clothes or look like the girl wearing them.

Pathos – Bebe advertising executives are trying to give girls the sense of looking sexy, hot, and attractive. They do this by getting some model to dress in their clothes, make her look what the media declares as, “drop dead gorgeous,” and also highlight parts of her body that would generally get men to stare at the advertisement too, so it give girls a reason to buy them.

Ethos – The ethics behind this advertisement are not good ones. They exploit women and airbrush their models to give them a sweat-dripping sex appeal, that is fake, not normal by all means, and gives girls and guys alike, a false impression.

Logos – Their logic makes perfect sense. If they can get guys to see it and say, “Yoah, that’s hot,” and get girls to want to look like that because the girl on the picture looks majestic and because guys see it as attractive, then they hope that those will help sell their product.